Objective

This WG is used to promote cross-sector know-how transfers of current topics in online marketing. The aim is to exchange information on the possibilities of interactive media as a platform for marketing communications, to accompany e-commerce activities and to complement. For each topic will be influenced by political, social and legal environments. The confidence in the possibilities of interactive media for the individual customer communication should be strengthened.

The current issues that will be addressed include:

• Value Management, Customer Relationship Management and Customer Value Management
• Marketing in Social Communities
• Targeting Data protection limits of the targeting
• Acceptance of personalisation tools
• Web Audiovisual Communications Intruments
• Mobile Integration of Web, e-mail, messaging, and RSS Mobile